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ContentWhen cold emails go wrong (and how to fix them)
Struggling with outreach? Bad cold emails can do more harm than good, so here’s how to turn personalisation failures into wins.
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Snow much inspiration: B2B holiday marketing lessons from Hallmark Christmas movies
Inspire yourself from the notorious so-bad-they’re-good holiday movies to make your B2B holiday marketing strategy a success.
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6 things to ask a tech marketing agency before hiring them
Looking to hire a tech marketing agency? Learn the key questions to ask to ensure the right fit for your business.
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Why is no one downloading my gated asset?
The rumours that gated assets are dead are wrong. Uncover the common mistakes you’re making with your gated content.
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How to make your content speak to the c-suite
Content tips to make sure you’re speaking c-suite’s language, backed by real results from our campaign with client HB Reavis.
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6 content marketing events to attend in 2024.
When we’re planning our annual budgets, we all look ahead to the various industry events we can attend. But trying to whittle down