How hard can it be to write and create content? Well, if you want high quality content that yields results, especially in the fast-paced B2B tech space, the answer is: deceptively simple.
Coming up with interesting angles, overcoming writer’s block, writing engaging and relevant content that keeps the reader’s attention and achieves your content marketing strategy is time-consuming and resource intensive. So any help can only be a good thing.
Whether you’re looking for tips to make your blog posts, social media, website pages (and every other type of content in between) pop – or need to write the perfect cold email, case study, or whitepaper to drive leads, you’re in the right place. We’ve got 5 content writing tips and tricks to instantly improve their quality, pull readers, and delivers value and results.
Content writing tip #1: Know your target audience and give them what they need
B2B decision-makers consume an average of 4.5 pieces of content before they contact a supplier – so we know that they value quality content that gives them the information they need to make an informed decision and drive ROI.
That means you need to know what information they are looking for, the content format they are looking for it in, and then, simply: give it to them. Research is the key to provide relevant information, insights, and value that your audience can trust, and have them coming back for more when they’re looking for a reliable source.
Keep up to date with industry trends, get to know your audiences’ pain points and the problems they are trying to solve, and stay abreast of content developments and trends so that you can create the types of posts and content that will make the reader take action.
Content tip #2: Visuals say a 1000 words
The power of the written word is well augmented by strong visuals that attract the reader’s attention, help get the message across, and drive engagement and results. Images, videos, infographics, multimedia assets – anything with a visual element, really – have emerged as powerful tools for content marketers to instantly improve the impact of their content.
Content with good images get 94% more views than those without, for instance. Gen Z and Millennials are also twice as likely to make a purchase based on online imagery than Gen X or Baby Boomers.
Video has proven to be effective as well – especially in content marketing – and is the primary form of visual media used to drive successful content marketing strategies. Product videos, educational videos, and webinars are a growing focus in 2023 – and one in three businesses also said they would invest more in videos for social media in the coming year.
The evidence is clear: visuals work. Whether YouTube videos or blog posts and website pages with slick images, memes or GIFs, your content will perform exponentially better if you pair it with a visual.
Content tip #3: Don’t reinvent the wheel – repurpose content that works
Original content creation requires a lot of hard work and time – so repurposing content is a simple and quick way to maximise value.
Taking long form content, such as a whitepaper, and turning it into multiple content formats including infographics, social media posts, videos, and even podcasts has the power to reinvigorate your content strategy and make a real difference.
Using what you already have on a different channel and in a different format is a win-win.
Remember to incorporate the visual elements and speak directly to your target audience’s needs and you can’t go wrong.
Content tip #4: Optimise, optimise, optimise
Any content marketer worth their salt knows that optimising content for search engines is a surefire way to breathe new life into content. Search engine optimization (SEO) can drive organic traffic, improve search engine rankings, increase engagement, and drive a greater number of conversions. What’s not to love?
Some tips to optimise your content:
- Use power words and keywords in the right places. Target keywords and keyword phrases play a critical role – so make sure you know which words and phrases to use, and when to use them.
- Make sure your meta description is on point. This is often the first thing your audience will see, so make sure they hit the target.
- Use alt text for images, and add text to infographics, podcasts, videos, and other multimedia assets.
Content tip #5: Quality over quantity
We can’t stress this enough: relevant, timely, and high-quality content that resonates with the audience beats a flood of content that takes up space on your website, YouTube page, or social media channels but fails to yield results.
Instead of creating more, craft a content strategy that focuses on the right type of content delivered to the right audience at the right time.
We know now that it means researching your audience, knowing exactly what they are looking for, when they are looking for it, how they want to consume it and in what format. It is no easy feat, but the good news is that it can be done.
The even better news is that you don’t need to do it alone. Use these handy tips to help you get started on improving your content right away, or reach out to us and we can help.
If you would like to find out more about Isoline’s expertise and how we can make your content work harder and smarter to deliver business results, email us on hello@isolinecomms.com
