When we’re planning our annual budgets, we all look ahead to the various industry events we can attend. But trying to whittle down the hundreds of content marketing events out there can be tricky. How can you know which ones are worth your time, and which to pass on? It’s important to know which events line up with your goals, interests, and aims for the year.
We’ve laid out 6 content marketing events to attend in 2024. From some of the biggest names to the biggest insights, get ready to mark your calendar. But first, why should you bother going to events at all?
Why Attend Content Marketing Events?
If you haven’t experienced a good marketing trade show or conference, then the upsides of attending can easily be drowned out by concerns over cost, travel time, and effort. And it’s true that not all content marketing events are made equal. But a good event more than makes up for any inconvenience or expense:
- Networking – You’ll be surrounded by marketers and business owners in a similar position to you. You can discuss common challenges, share advice, and make connections that might come in handy later down the line 😉
- Discover new ideas – Vendors and experts wait for events to showcase their latest developments, ideas, strategies, and tech for content marketing. Don’t pass up on learning about these right from the source, rather than hearing about it months later down the line.
- Grow your presence – And it’s not all about seeing: it’s about being seen, too. Attending content marketing events is a great way to increase your share of voice and present yourself as a thought leader in the space.
1. B2B Marketing Expo
Where: Various
When: Various
One of the biggest marketing event series in the industry, with events in both the US and London, there isn’t much that the B2B Marketing Expo doesn’t have to offer. With over 5,000 attendees to each event, you have the perfect opportunity to meet decision-makers and discover the latest in B2B marketing trends, technologies, and ideas. And their interactive masterclasses enable you to grow your skills and learn from some of the key thinkers in the industry.
2. DigiMarCon
Where: Various
When: Various
The largest digital marketing, media, and advertising conference and exhibition series in the world, DigiMarCon boasts 40 conferences annually across 18 countries. Safe to say, you can definitely find one that fits your schedule.
And you’re going to want to. DigiMarCon has top industry talent speaking at their events about the latest in digital marketing. From the latest digital channels, to top tips and hacks, the events are treasure troves of valuable insight. And it’s quite affordable compared to other industry events across different ticket types.
3. Inbound
Where: Boston
When: 18-20 September
Inbound is HubSpot’s annual conference, and is one of the marketing event highlights of the year (2023’s event welcomed 11,000 business leaders!). Focusing on enhancing your inbound strategies and driving business growth, Inbound is an event you shouldn’t miss if your organisation uses or is considering the platform. Inbound attracts prestigious keynote speakers like Reese Witherspoon, Viola Davis, and President Barack Obama.
And don’t worry, you don’t need to be a HubSpot user to attend or gain value. The conference focuses on a wide variety of marketing relevant topics, and continually innovates to improve the event year on year.
4. Digital Marketing World Forum
Where: Singapore, London, USA
When: Various
The digital marketing world forum is a key event for the digital marketing community, exploring the latest trends and technology you need to know about, such as content marketing, data & analytics, influencer marketing, e-commerce, AI, and web3 marketing. The event talks are certain to help you form new perspectives and understand the future of digital marketing, with speakers from big brand names such as American Express, Nasdaq, TikTok, and more.
5. Social Media Marketing World
Where: San Diego, California
When: 18-20 February
Social media is very important when it comes to B2B marketing, whether you’re trying to build your brand or drive leads. That’s why you need to be in the know about organic and paid social marketing and strategy. Social Media Marketing World focuses on exactly that, giving you deeper training into social media than any other conference, as it’s the only large conference with this dedicated focus. Wherever you are in your social media marketing journey, this event can take you to the next level, and unlock the power of socials for your organisation.
6. Traffic and Conversion Summit
Where: Las Vegas
When: 9-11 January
If you want to come away from an event with real, actionable insights, then the Traffic and Conversion Summit is for you. With a focus on strategies that you can incorporate into your marketing strategy straight away, the Traffic and Conversion Summit promises that you’ll leave with a plan on how to grow your company, your brand, and your sales. They avoid ‘theoretical strategies’ and ‘conceptual thought’ to instead focus on practical strategies that can increase your traffic and conversions. And with Richard Branson as their keynote speaker for 2024, the Traffic and Conversion Summit is an event you’ll want to find time in your calendar for.
Find the right events for you
The content marketing events you attend should offer good networking opportunities, deliver relevant and actionable insights, and leave you feeling in the know about the future of the industry. It’s important to weigh up which events suit you best, as most of us will only attend a handful throughout the year. Make sure you get the most bang for your buck.
Want to find out how we can support you at events? Reach out at hello@isolinecomms.com
