Lead magnet content services
Drive traffic, demonstrate value, and convert visitors into leads with lead generation content that’s right for your business.
You catch more flies with honey
The vast majority of B2B tech companies are running tactics from the same handbook. And with good reason. 55% of landing page submissions come from lead magnets, meaning there’s no escape: you need gated content.
But your prospects have been worn down by the deluge of poor quality content that’s out there. They won’t hand over their contact details for just anything. And even if they do, if the content you’re putting out there doesn’t make them feel seen and heard, it’ll do more harm than good to your brand.
Isoline’s approach to lead magnet content
We cut to the heart of the big industry questions keeping your prospects up at night, creating content that starts conversations and motivates your audience to take action.
Our content pyramid model takes sales insights, first-party data, customer pain points, and more and blends it all together to craft a unique story. Then, our clever team of copywriters, designers, animators, and web developers turn it into a compelling audio-visual narrative that steals attention — paired with a series of supporting assets to nudge leads closer to proposal stage.
Strategy and ideation
Looking for a whitepaper, ebook, report? An interactive tool for your website? Something else? We’ll work with you to hone your buyer persona, then identify the best asset type to attract high-value leads that strengthen your sales position.
And we’ll lean into best practice from the hundreds of campaigns we’ve run to hone a story that draws attention and encourages prospects to fill out the all-important lead magnet form.
Content development
After a heavy dose of strategy, we’ll get stuck into creating content that moves the needle. We’ll manage the process from start to finish, delivering a high-value, high ROI lead magnet — and all the supporting assets you need to get your campaign live.
Distribution and activation
Having a stand-out lead magnet is one thing. Driving traffic to the landing page is another. We’ll work with you to create an activation strategy that’s the right fit for your brand, generating measurable results by attracting the right people through the right channels.
Our sectors
Why we’re different
B2B content marketing specialists
Radically strategic
Obsessed with data and optimisation
Creative and flexible processes
Technology experts
Partnership approach