MWC Barcelona is always a grand adventure. And like all great adventures you can get swept up in the whirlwind of meetings and discussions and forget to whip your phone out to film content. And yet, this event is a rare opportunity to highlight your brand’s personality and team, and make attendees want to come and meet you!
To help you stay on top of your social media game, we’ve compiled nine social media video ideas you can plan and replicate effortlessly.
Fair warning: To make these work, you’ll need to shed a little of your B2B corporate façade and embrace a more human, engaging approach. Ready? Let’s go!
1. What’s in my bag? Trade show edition
This popular trend will help establish your brand identity and style while adding a playful touch to your MWC social content.
Inspiration:
How to create it:
Either take multiple pictures, first of your bag then different items, like the examples above, or you could film yourself emptying your bag and explaining the meaning behind each object.
Template for copy to accompany your visuals:
Travel essentials for MWC Barcelona! Which of these will also be in your bag and what do you think I’ve forgotten? We’re looking forward to meeting you at Stand XX Hall XX! #MWCBarcelona
2. Anticipating MWC video: The Big Reveal
This is a fun take on the college acceptance videos that were doing the rounds a while back. It showcases your team members while promoting your participation at MWC. Share it a few days before MWC to build anticipation.
Inspiration:
How to create it:
Gather a few colleagues around a table and film them as if from the point of view of a computer. Have everyone look worried yet hopeful then give a signal for elation. When editing the footage, add a low-stakes tagline such as “MWC tickets have been validated” or “Successfully checked into our flight to Barcelona”.
Template for copy to accompany your visuals:
For a moment there we got worried 😅. As you can see, we’re all set to be at MWC Barcelona 3-6 March 2025! Come and say hi at Stand XX in Hall XX. #MWCBarcelona
3. POV: You’ve walked into MWC Barcelona
This is another easy video to film: it’s quick, engaging, and showcases where you’re situated. Share this on Day 1 of MWC Barcelona.
Inspiration:
How to create it:
Follow a colleague walking into your hall, then intersperse it with quick shots of your stand and other colleagues.
Template for copy to accompany your visuals:
Day 1 at #MWCBarcelona and we’re ready to meet you! Come and say hi in Hall XXX Stand XXX!
4. Everybody screams “MWC”!
A light-hearted team challenge with a fun visual effect. This will definitely make you stand out from your competitors.
Inspiration:
How to create it:
- Have one colleague hold their hands closed near the camera.
- When the sound cues “scream,” they open their hands to reveal another teammate behind them.
- Bonus points for hiding multiple colleagues or incorporating branded merch!
Template for copy to accompany your visuals:
We have nothing to hide, except for amazing XXX. Come and chat to us about it at Stand XXX in Hall XX.
5. Film how everyone arrives at MWC
A simple way to introduce your team while highlighting the buzz of the event.
Inspiration:
How to create it:
Film each member of your team as they arrive at the booth that morning, then edit it all together using timestamps. Give your team fair warning so they look chirpy! And if anyone is feeling shy you can do what we did and disguise them with an emoji.
Template for copy to accompany your visuals:
⏰ The most important thing is that we’ve all made it! Come and grab a coffee with us in Hall XXX Stand XXX! #MWCBarcelona
6. What does your company do?
We bet there’s plenty of misconceptions about your company, so it’s time to set the record straight. Get your team to explain as simply as possible what you stand for.
For example, people always think Dassault Systèmes make planes (spoiler: they don’t), so they created the video below to clear up confusion.
Inspiration:
How to create it:
This one requires good sound quality to capture interviews, so you’ll need an external mic.
Template for copy to accompany your visuals:
So, what do we actually do? 🤔 We asked our experts to sum it up as simply and quickly as they could! For more details, you’ll just have to grab us at Stand XXX in Hall XXX! #MWCBarcelona
7. Some (small) dancing required
MWC isn’t the place to launch full blown choreographies (or is it?) but you could film some easier light choreographies. The “wait” trend is a very easy one to replicate and could be used to promote a special offer or event taking place during MWC.
Inspiration:
How to create it:
Have one or more of your colleagues do the choreography in front of your stand. Depending on what you’re promoting, they could hold a relevant object in their hands, such as a freebie, or glass of champagne.
Template for copy to accompany your visuals:
Wait! Don’t miss out on XXX happening at XXX! #MWCBarcelona
8. The struggle is real (of filming at MWC)
A funny, relatable video showing the chaos of trying to get team members on camera.
Inspiration:
How to create it:
Depending on how game your colleagues are, you can film them avoiding you in increasingly creative ways, or you can play multiple roles impersonating each of them, as SEMrush does in the example above.
Template for copy to accompany your visuals:
It’s lonely being a marketer, even at MWC. 😢 #Marketinglife #MWCBarcelona
9. MWC recap video
This is the perfect video to end MWC on a high note! It’s all about showcasing the last few days, so make sure you collect plenty of footage throughout the event.
Inspiration:
How to create it:
Collate your footage and add a voiceover to share the highlights of the event.
Template for copy to accompany your visuals:
We can’t believe it’s already over! We’ve had some fantastic conversations at #MWCBarcelona. Let’s keep the momentum going, let’s chat!
Need filming tips?
MWC Barcelona is loud, busy, and a real challenge to create content in. However, it’s far from impossible. We’ve put together this guide to filming your experts in the workplace which includes valuable lessons learned from filming at MWC Barcelona.
Want extra support for MWC Barcelona or your next big event? Drop us a line at hello@isolinecomms.com.
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