The 2025 social media marketer calendar: top events, trends, and more

Having good content is key, but having good content at the right time is now practically mandatory for your content to reach new audiences. By tapping into timely events, your content can stretch to new audiences, featured under search results or hashtags of the latest trend. There are more people there, and more people to look at your content.

Now, whilst it’s impossible to truly predict the nature of trends to come in 2025, you can get a pretty good gist. Award shows, TV premieres, album releases, and a whole bunch of other happenings are opportunities to create viral content. Pop culture constantly shapes trends, memes, and the online conversations that dominate social media every day. So, for content marketers, particularly social media marketers, keeping an eye on these key moments is super important for staying relevant and boosting engagement.

Here’s what is on the forecast for 2025.

International awareness days and months

An easy way to be topical is to stay on top of the countless international days. These observances provide ready-made opportunities to create timely, relatable content that sparks conversations and showcases your company’s personality.

To make the most of these opportunities, you should plan ahead by incorporating relevant international days into your content calendars. This ensures you have enough time to craft creative, high-quality content that aligns with the theme of the day. Additionally, using trending hashtags related to these observances can increase visibility and attract new followers who are already engaged in the conversation.

It’s an almost guaranteed way to start conversations amongst your audience – no matter how silly the topic, Hike with a Geek Day we’re looking at you.

Here’s a roundup of our personal favourites:

• National Employee Appreciation Day (March 7)
• International Women’s Day 2025 (March 8)
• International Micro-volunteering Day 2025 (April 15)
• Earth Day (April 22)
• Mental Health Awareness Month (May)
• Pride (June)
• Bring Your Dog to Work Day 2025 (June 25)
• World Emoji Day 2025 (July 17)
• International Cat Day (August 8)
• World Mental Health Day (October 10)
• Social Media Kindness Day (November 13)
• International Volunteers Day (December 5)
• Christmas Jumper Day (December 9)

Major award shows

Even though award shows are primarily focused on the entertainment industries, their presence is inescapable across the internet. Dominating social conversations and media coverage, these star-studded events offer opportunities to join the dialogue in relevant and creative ways.

Whether it’s a LinkedIn post comparing the latest TV shows to content marketing types or a blog post taking lessons from the hottest album of the summer, leveraging cultural phenomenons can be a fun way to creatively showcase expertise and increase visibility.

• GRAMMYs (February 2)
• Oscars (March 2)
• American Music Awards (May 18)
• Tony Awards (June 8)
• Emmys (September)

Anticipated movie releases

By aligning marketing content with trending popular films and shows, it’s easy to tap into the spaces of excitement surrounding these releases, helping your content stay more culturally relevant.

Keeping an eye on entertainment trends helps you anticipate consumer interests, craft timely posts, and create content that resonates with audiences who are already invested in the buzz surrounding these releases.

And with the movies below sure to have an incredible marketing budget, there will always be something new to borrow as inspiration across your own channels.

• Captain America: Brave New World (February 14)
• Bridget Jones: Mad About the Boy (February 14)
• Disney’s Snow White (March 21)
• Wicked: For Good (November 21)
• Avatar: Fire and Ash Premieres (December 19)

Sports

Admittedly, we’re not the sportiest bunch at Isoline but we can’t deny the sense of community that is created amongst the excitement. Major sporting events are unmissable across social media, regardless of whether one has a keen interest. With the potential for a global audience, the opportunity to join in on these large conversations is not to be missed!

• The Super Bowl (February 9)
• Special Olympics World Winter Games (March 8-16)
• French Open (May 19 – June 18)
• FIFA Club World Cup (June 15 – Jul 13)
• Wimbledon (June 30 – July 13)
• World Athletics Championships (September 13-21)

Plan but stay flexible

As is clear from the list above, 2025 is shaping up to be a year of exciting opportunities for social media marketers looking to leverage pop culture events to boost engagement and reach new audiences. Whether it’s international awareness days, major award shows, blockbuster movie releases, or global sporting events, these moments present valuable opportunities to create timely and relevant content that resonate with your audience.

By strategically aligning content with trending topics and cultural conversations, you can enhance visibility, foster connections, and stay top-of-mind in rapidly changing online conversations. So, mark your calendars, stay flexible, and be ready to jump on the trends that matter most to your audience – because today timing truly is everything.

If you would like to discuss how Isoline can help you create your 2025 content calendar, get in touch at hello@isolinecomms.com.

Here’s the complete list for ease

• GRAMMYs (February 2)
• The Super Bowl (February 9)
• Captain America: Brave New World (February 14)
• Bridget Jones: Mad About the Boy (February 14)
• Oscars (March 2)
• National Employee Appreciation Day (March 7)
• International Women’s Day 2025 (March 8)
• Special Olympics World Winter Games (March 8-16)
• Disney’s Snow White (March 21)
• International Microvolunteering Day 2025 (April 15)
• Earth Day (April 22)
• Mental Health Awareness Month (May)
• American Music Awards (May 18)
• French Open (May 19 – June 18)
• Pride (June)
• Tony Awards (June 8)
• FIFA Club World Cup (June 15 – Jul 13)
• Bring Your Dog To Work Day 2025 (June 25)
• Wimbledon (June 30 – July 13)
• World Emoji Day 2025 (July 17)
• Emmys (September)
• International Cat Day (August 8)
• World Athletics Championships (September 13-21)
• World Mental Health Day (October 10)
• Social Media Kindness Day (November 13)
• Wicked: For Good (November 21)
• International Volunteers Day (December 5)
• Christmas Jumper Day (December 9)
• Avatar: Fire and Ash Premieres (December 19)

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