In the ever-evolving world of B2B SEO, businesses must strive to harness the power of search engines for optimal visibility and growth. The digital landscape is defined by a complex interplay of factors, from keyword rankings and organic traffic to the importance of content marketing strategy and technical SEO. Businesses are increasingly recognizing the pivotal role that search engines play in shaping their online presence, leveraging the nuances of organic search and search engine results to craft a robust SEO strategy.
In this blog, we delve into the core metrics that drive B2B SEO success, uncovering a comprehensive analysis of the latest key statistics to hone down your content marketing strategy. With 44% of B2B decision-makers saying supplier websites are the most important channel prior to purchase, it is crucial to get your target audience clicking on your search results.
Let’s get into it!
The current B2B SEO landscape
The B2B landscape is constantly evolving and changing, no matter what industry you specialise in. New technology, increasing customer demands, and plenty of competitors constantly drive new tests and challenges. So, what can SEO do for you currently?
- 70% of businesses say SEO produces more sales than PPC advertising (Source: B2B Digital Marketers)
- 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales (Source: Skale)
- 76% of trackable B2B website traffic comes from organic search (Source: House of Growth)
- 72% of marketers consider creating valuable content as the most productive SEO strategy (Source: Tripledart)
- Google has a whopping 91% of the search engine market share. It’s essential to learn and optimise your platform for the Google search engine (Source: Oberlo)
- 27% of B2B purchases begin with online searches (Source: Growfusely)
- Having a video on the landing page of your website makes it 53% more likely to be on the first page of google search engine results (Source: B2B Digital Marketers)
SEO in 2024?
Having been a buzzword for so long, it can be difficult to keep up with all the new SEO practices needed for your content marketing strategy. We all know SEO has a huge impact on how much your content gets seen, but looking towards 2024 what should you focusing on?
- With 58% of all worldwide traffic now stemming from mobile phones, it’s so important to make sure your content works for the mobile market (Source: Statista)
- 95% of traffic to B2B organisation websites stem from search engine results, your content needs to be appearing high in results (Source: EnterpriseAppsToday)
- Over 60% of B2B organisations now prioritise SEO in their content marketing strategy in 2023. If you’re not making this move in 2024, why? (Source: Skale)
- Online spending by B2B buyers has increased to 45% in the past year. With numbers set to only grow further it’s crucial to tap into B2B e-commerce (Source: KURVE)
- 55% of B2B businesses planned to increase spending on SEO in 2023, were you one of them? (Source: House of Growth)
- 90% of B2B customers research potential purchases through search engines (Source: Terakeet)
- 90% of B2B SEO agencies believe mobile friendliness will have a greater impact on search rankings in the future (Source: Zipdo)
SEO and the advancement of AI
The emergence of AI and machine learning in SEO presents exciting opportunities for B2B businesses, reshaping the marketing landscape and offering new frontiers for optimization.
- 53% of B2B marketers expect AI to improve marketing effectiveness in driving revenue (Source: Go-Globe)
- 63% of B2B marketers are interested in using AI to identify trends, with the ability to identify those crucial keywords for first-page results (Source: B2B Digital Marketers)
- For 14% of B2B SEO directors, using generative AI is the top automation priority (Source: SearchEngineJournal)
- AI and automation has influenced over 84% of SEO professionals content marketing strategy in 2023 (Source: House of Growth)
- 71% of B2B leaders who invest in AI report positive ROI and happier employees (Source: Hubspot)
B2B blogging benefits
With so many exciting new content types such as podcasts and webinars, it can be easy to forget the power of blogs in 2023. Yet a well-optimised blog can serve as a powerful tool for attracting and retaining potential clients. Helping establish authority, build trust, and ultimately drive organic traffic, blogs are a great tactic for increased visibility and credibility.
- Including a blog on your website can increase its chances of ranking in search engines by 434% (Source: B2B Digital Marketers)
- 71% of B2B buyers consume blog content prior to purchase (Source: OptinMonster)
- With 61% of Americans spending 3X more time consuming blog content than email, it’s a crucial way to generate new leads (Source: OptinMonster)
- Businesses that have a blog receive 97% more links to their site, a fundamental factor for getting that first page of search results (Source: Mintseo)
- Reduce, reuse, recycle. Updating old blog content is a great way to improve traffic to your site, with some organisations reporting more than 100% traffic increase (Source: Mintseo)
What’s in it for you?
It should be clear now that there is a lot to gain from introducing SEO strategies into your marketing campaigns. However, if you’re not quite convinced here are the top five benefits from across the web.
- Effective SEO can reduce the cost of acquiring new clients by 87% (Source: Terakeet)
- 51% of B2B customers find new products or services through search engines (Source: Mintseo)
- SEO delivers at least 2X the revenue of other marketing strategies for B2B companies (Source: Bkacontent)
- Save your money. Great search optimization can bring in roughly 65% of B2B page clicks, compared to just 15% for pay-per-click advertising (Source: Bkacontent)
- 34% of senior B2B marketers claim that SEO is responsible for most of their sales and new leads generation (Source: Growfusely)
- Get long-term results. SEO can offer you a sustainable and scalable platform, which continues to drive new leads and sales year after year (Source: SearchNurture)
Conclusion
In the dynamic landscape of SEO, B2B businesses stand at the intersection of ever-evolving algorithms, user behaviours, and the power of AI. Navigating a web of statistics and insights, the core metrics shaping B2B SEO success are not just numbers but strategic stepping stones that can lead you toward enhanced online visibility and sustained growth.
If you would like to find out more about Isoline’s expertise in SEO, and how we can help grow your business reach, get in touch at hello@isolinecomms.com
