If you’re sick of seeing the same old content marketing tools lists that include the same few solutions, you’re not alone.
There are more than 11,000 MarTech solutions out there, but you’d never know it from reading most blog posts on the subject.
We’re not going to mention Canva, HubSpot, Google Analytics, or the Hemingway app here. Instead, we want to introduce you to some really great content marketing tools that you might not be familiar with.
So, dive in!
Content creation tools
Writing and editing tools:
- Quillbot: AI-powered paraphrasing tool to diversify your sentence strutures and improve readibility
- Word frequency counter: Analyse your content to avoid over-repetition and enhance vocabulary variety
- Copywriting prompts: Stretch your creativity muscles with daily prompts and exercises
- Use Sumo’s headline generator to craft attention-grabbing headlines and increase content engagement
Expert-sourcing tools:
- SparkToro is an audience research tool to identify genuine influencers in your niche
- Featured is a platform to connect content creators with subject matter experts
- Qwoted makes it easy to find experts, guests, and story ideas quickly
- HelpaB2Bwriter connects B2B writers with relevant sources
Research tools
- Perplexity is an AI search engine for real time answers to your questions
- 12ft bypasses any paywall to access premium content for research
- Open library : Access millions of books online for in-depth research
- TLDR this summarises articles in a click to save time and extract key points
SEO content marketing tools
- Dashword optimises your content for SEO and monitors its success
- Narrato is an AI content creation and workflow platform that integrates keyword research
- SurferSEO creates SEO workflows for your content
- Frase helps you create an SEO-friendly content structure in seconds thanks to AI
Content distribution and analytics tools
- Yet Another Mail Merge (YAMM) is a Gmail add-on that lets you send personalised emails at scale
- GMass is also a mass mail service that sits inside Gmail
- Seventh Sense: An AI-powered email optimization tool that determines the best time to send emails to individual recipients based on their past behavior. It integrates with Hubspot and Marketo.
Attribution tools
- CallRail helps you track mutliple sources in one place, including calls and texts.
- Canddi identifies site visitors and let’s you know when they’re back
AI content assistants
- ChatGPT is your ideal AI conversational partner to help you get “unstuck” in content tasks
- Claude : Known for high-quality natural language processing, it’s become a popular tool with content marketers.
- Fireflies.AI: Automate note taking from your Google Meet, Zoom, Teams, and other conference call meetings
- Need more AI content marketing inspiration? We’ve written a roundup of AI marketing use cases and tools
Video, multimedia, and interactive content marketing tools
Interactive content creation tools
- Turtl turns your static content into an immersive, interactive experience, including polls
- Video Ask: Create interactive video content to engage your audience
- Thinglink lets you annotate any video, image, or 360-degree video
- Shorthand is a web-based story design platform for creating engaging narratives
- Unity helps you create unique video games from 2D pixel art to 3D graphics.
Mobile video editing tools
- Capcut is an all-in-one video editing solution with auto-caption and wide range of effects – perfect for TikTok, Instagram, and more
- Inshot is a user-friendly video editing tool for your phone, with a wide choice of transition effects, slow motion, blurring, etc
Browser-based video editing tools
- Lumen5 to turn blogs into videos in just a few minutes
- Kapwing to perform easy editing tasks on the go, such as resizing a video, trimming it, or adding subtitles
- Descript is an AI video editor helping you to quickly edit and share your content
GIF and meme creation tools
- Giphy to create your own GIF and upload it to their extensive library in minutes
- Imgflip to turn videos and images into GIFS quickly
- Create memes for free on the go
Productivity tools
- PDF24 to edit PDFs without Adobe: sign, split, merge, or convert your documents
- Lightshot screenshot to take and edit screenshots
- Word 2 clean turns your Word documents into clean HTML
- Linkwhisper helps you build a stronger website internal link strategy
- Lex is an alternative word processor collaboration tool for those fed up with Google Docs
Audio content tools
- Audacity: A free, open-source software that allows for multi-track recording and editing. It’s user-friendly and compatible with various audio formats
- Beatoven.ai: Generates custom background music tailored to the specific mood of your podcast or audio project, providing royalty-free options
- Gliide transforms your audio into engaging multimedia content
- Vocal Video captures audio and video testimonials without the legwork
- Zencastr: A web-based tool designed for recording high-quality audio interviews with remote guests, offering automatic post-production features
Social media and content distribution tools
Ad libraries
- LinkedIn ad library: check out what your competitors are creating and get inspired by other industries
- Meta ad library: browse Meta’s extensive library of Facebook and Instagram ads to see what’s running where
- Google Ad library curated by Joseph Hill
Content distribution tools
- Quuu adds your content in the social media queues of influencers
- Missing lettr creates a drip feed campaign of social media posts for your blog content
Social selling tools
- Awario is a social listening tool, helping you to monitor conversations happening online
- Nimble is a social selling CRM tool that helps you keep track of your leads across all social media platforms
LinkedIn tools
- Authoredup is a Chrome extension that takes your LinkedIn posts to the next level by giving you easy formatting options
- Publer is a social media scheduling tool that’s optimised for LinkedIn
- Typeshare offers powerful social media templates for LinkedIn and Twitter, including atomic essays
- Simplified AI is an all-in-one app for designing, creating, and sharing content across social channels
Which content marketing tools will you try?
While content marketing tools can be brilliant time savers and help you create more optimised and attention-grabbing content, you need to remember that a tool is just that, a tool. It is not a miracle cure and won’t replace a solid content marketing strategy.
To truly revolutionise your content marketing:
- Start by assessing your current needs and challenges
- Choose 2-3 content marketing tools that address your most pressing issues
- Implement them gradually, measuring their impact on your content workflow and results
By thoughtfully incorporating these underrated content marketing tools in your strategy, you can streamline your workflow, enhance content quality, and ultimately drive better results for your business.
Or you could save yourself the time and effort of testing and trying tools and let us help you implement the perfect content marketing strategy. Get in touch today at hello@isolinecomms.com
FAQ
What are marketing tools?
Marketing tools are software or platforms designed to assist businesses in planning, executing, and analyzing marketing campaigns. They help automate tasks, manage customer relationships, and track performance metrics.
How do I choose the right marketing tools for my business?
Selecting the right tools depends on your specific business needs, budget, and marketing goals. It’s essential to assess the features offered by different tools and how they align with your objectives.
What are some popular marketing tools?
Commonly used marketing tools include:
- Marketo: For marketing automation and lead management.
- MailChimp: For email marketing campaigns.
- HubSpot: For inbound marketing and CRM solutions.
- Hootsuite: For social media management.
How can marketing tools improve my campaigns?
They enhance efficiency by automating repetitive tasks, provide analytics for better decision-making, and help in segmenting audiences for targeted messaging.
Are there free marketing tools available?
Yes, many marketing tools offer free versions or trials with limited features. Examples include MailChimp (for email marketing) and Hootsuite (for social media management).
What metrics should I track using marketing tools?
Key metrics include conversion rates, click-through rates (CTR), engagement rates, return on investment (ROI), and customer acquisition costs.
How do I measure the effectiveness of my marketing tools?
Evaluate the performance of your campaigns using analytics provided by the tools. Look for improvements in engagement, lead generation, and sales conversions over time.
Header photo by Cookie the Pom on Unsplash
This post was originally published in September 2022 and was updated on 22 September 2024.
