It is my happy lot to write our birthday blog each year: it’s a task I look forward to as I sort of use it to reflect on the year that has been.
Nine years ago, when I founded Isoline, I had a vision: to create a content marketing agency that was focused on tech B2B and a pioneer in service quality with clear, compelling storytelling. I certainly didn’t anticipate a global pandemic, a complete change in how companies operated and collaborated, and a couple of wars and recessions. And that’s just in the first eight years.
Man, last year was a slog, wasn’t it? Every agency owner gathering I ever went to made it clear the past twelve months have been some of the hardest for marketing agencies in recent memory. I’m filled with pride and gratitude that we came out profitable, without shrinking topline or having to let anyone go. And now green shoots are here! Onward and upward!
But I digress. Today, as I look back at our journey, I see that systematically and steadily we brought our vision to life, not just in the milestones we’ve achieved but in the impact we’ve had on our clients and the industry as a whole.
From the beginning, we committed ourselves to deep research and genuine collaboration with our clients, ensuring we understood their industries inside and out. This approach wasn’t just about delivering great content; it was about a commitment to authentic collaboration, flexibility in service delivery and innovation. We immersed ourselves in every project, challenging assumptions and consistently striving to deliver innovation by design.
Whether it’s helping a telecommunications company transition to a tech-forward brand or crafting content that resonates with C-suite executives worldwide, our work has always been about delivering measurable results. We’ve always believed in creating content for humans first and robots second, ensuring our strategies resonate on a personal level before they even hit the SEO benchmarks. This human-centric approach has set us apart in the B2B content space, where the temptation to prioritize algorithms over authenticity is ever-present.
What am I proudest of? It’s always been the same: our long-term relationships with our clients. Over the years, we’ve worked with some incredible people, helping them transform their marketing strategies, drive sales, and build strong brands. Thank you to the great Al Golin for introducing me to the Trust Bank, and to the one and only Anne Forrest for showing me how to care for clients (not just service them: care for them).
As I look towards the future, I see endless possibilities. Digital marketing is evolving rapidly, with new technologies and trends constantly emerging (ChatGPT anyone?). But if the past nine years have taught us anything, it’s that our ability to adapt, innovate, and stay true to our core values will continue to be our greatest strength. We’re not just looking to keep up with the trends; we aim to set them. Our focus will remain on pushing the envelope, ensuring our clients are always ahead of the curve.
To the incredible team at Isoline, thank you. Your passion, creativity, memes, snacks, and banter have been the driving force behind every success we’ve achieved. And to our clients, both past and present, thank you for trusting us with your stories. It has been an honour to help shape your narratives and contribute to your success.
As we celebrate our ninth birthday, we do so with an eye on the future, ready to embrace the challenges and opportunities that lie ahead. Here’s to many more years of innovation, collaboration, and success.
Happy birthday, dear Isoline!
